Sharpening our nursing strategic focus

Finalizing our nursing strategic plan in 2022 was an exciting milestone: We solidified our six areas of strategic focus that we are proudly introducing below. These areas serve as the foundation for the work we’ve already started and the exciting work that will continue for the next three to five years. Our efforts are directly connected to the UW Health Nursing vision: To serve as remarkable and trusted national leaders in nursing — every day.

To effectively move our work forward, we identified and prioritized two of these areas to serve as our main pillars: “Promote a culture of well-being” and “Attract and retain a talented workforce.” The first addresses the importance of seeing our nurses as humans first, and nurses second, thereby providing them with the self-care resources they need to be at their best, personally and professionally. Additionally, we continue to implement innovative strategies to attract and retain the best and brightest nurses to help address the national shortage and alleviate the staffing strain on our nurses. These two pillars are vital to sustaining a healthy and high-functioning nursing workforce, and therefore, support all other areas of strategic focus and help drive all work forward.

Promote a culture of well-being
Nurses must prioritize their own well-being to provide exceptional care to our patients. We will develop tactics and strategies to positively influence the holistic well-being of nurses throughout UW Health by creating an inclusive culture that supports and optimizes their emotional and physical health throughout their careers.

Attract and retain a talented workforce
The global workforce shortage has stressed the nursing profession. We will use innovative approaches to recruit new nurses and retain a highly skilled nursing workforce.

Elevate nurse influence  
The voices of individual nurses and the collective nursing workforce have significant influence on the care provided to UW Health patients. Through the continued empowerment of our nurses, their influence will be elevated to positively impact patient outcomes and organizational decisions while increasing respect within care teams. 

Enhance professional development 
The nursing profession is a journey of continuous growth and development. UW Health nursing will enhance professional development opportunities to help our nurses remain astute to advancements in science and practice.

Expand health literacy  
Patients should feel they are partners with UW Health and nurses throughout their health care experiences. We are committed to improving the degree to which patients feel empowered to find, understand, and use information and services that help them make informed health-related decisions. 

Influence nursing practice nationally
Nurses within a Magnet institution ask questions, advance the science of nursing and disseminate work broadly. UW Health nursing will optimize opportunities for nurses to fully live UW Health’s Nursing vision: To serve as remarkable and trusted national leaders in nursing — every day.

We look forward to working together — with nurses across UW Health — to continue advancing our professional nursing practice and strategic plan. Stay tuned for future updates on our progress and the details of this important work.

Rudy Jackson, Chief Nurse Executive
Nicole Kalscheur, Chief Nursing Officer, East Madison Hospital
Michele McClure, Chief Nursing Officer, University Hospital
Anne Mork, Chief Nursing Officer, Ambulatory and Nursing Care Services
Luke Sticht, Chief Nursing Officer, American Family Children’s Hospital
Becky Kohler, Chief Nursing Information Officer
Sarah Brzozowski, Director, Magnet and Nurse Excellence

Check out more stories featuring the great work of our nurses in the 2022 Nursing Annual Report (pdf).